New integrated online platform for WWF Netherlands

The WWF has been advocating for endangered animals and their habitat for almost sixty years. But to really make a difference, WWF also wants to inspire its website visitors to take action themselves. Especially in these times when nature is under enormous pressure. That is why we developed a new integrated platform for WWF Netherlands, focused on activation. 

With the new website, WWF-NL wants to start a big movement in which everyone does their part to preserve and protect nature. Because the bigger that movement is, the greater the impact. To achieve this, the focus is no longer on donations. On the new platform, WWF inspires visitors to take action themselves. From participating in a beach clean-up and shopping for sustainable products in the WWF shop to committing knowledge, time and sharing practical tips. 

"The biggest challenge in terms of nature's downward movement is us as humans. But people are also the solution. With our new Optimizely platform in combination with Salesforce, we are able to continuously learn and optimize. This allows us to be relevant to existing and new relationships on all channels with the aim of bringing about a change in behaviour," says Paul Zevenboom, Head of Digital at WWF Netherlands. 

The big advantage of implementing Optimizely is that the content, marketing automation, personalization and e-commerce can be easily managed from an integrated CMS, explains Julien, Strategic Design Director of 4NG. "This way, we can seamlessly connect information, activation and fundraising. Optimizely Forms also offers WWF all the flexibility to independently put together complex forms for registering for events, volunteering or making donations. To maintain a consistent experience in the future, we have designed a design system in which WWF is also flexible in building new pages." 

What makes Optimizely even more relevant to WWF is that you can personalize content based on click behaviour. Mohr: "If someone visits several pages about endangered marine animals and plastic soup, the visitor will be shown an event, product or personalized donation form with which the visitor can contribute to solving the problem." 

"The upcoming period is all about collecting user data, to learn where the visitor's interests lie," Mohr says. "This data serves as the basis for the further development and optimization of the platform. In this way, visitors are increasingly informed and activated about how they can use their knowledge, time and money for the preservation and protection of nature." 

WWF's new webshop is also live. The products in the WWF webshop offer visitors smart and sustainable alternatives to plastic bags, water bottles and toothbrushes. Every purchase therefore contributes directly and indirectly to a cleaner and more sustainable world. 

We are happy to help WWF with the automation of various topics to make it as easy as possible for donors and also for the WWF itself. As a Salesforce partner, we are looking forward to the challenges and to devise and build a great solution together with the WWF team.