DPG Media

Getting to work for the largest media company

With more than 90 brands in its portfolio, such as Algemeen Dagblad and Donald Duck, DPG Media is the largest media company in the Netherlands and Belgium. They inform, inspire and entertain millions of users every day, and to do this they have to deal with a lot of data. We have provided support to DPG Media in 20 different projects since 2019 with UX design, UX research, CRO, e-mail and strategy. Take a look at our work for DPG Media. 

From new login processes to refreshing homepages

We do many different things for DPG Media. For example, we optimised the login process at DPG Media so more readers could register and log in. We also created a design that allows readers to log in with one DPG account from anywhere, instead of separate accounts for each brand. The next step? Organise the websites of all brands. We redesigned the entire Donald Duck homepage and are now optimising other brands. We also made an umbrella cookie notification that is transparent to the user and complies with privacy legislation. Thanks to our innovations, DPG Media so far has:

• More readers registering and logging in.
• A login module for all news brands.
• Brands, such as Donald Duck, with optimised websites.
• An overarching cookie notification that is transparent and commercial.
• More returning visitors for DPG Sports.

A permanent collaboration

DPG Media asked for a partner who could provide support to digital projects. Bikkelhart happily accepted the challenge, and we have been able to help DPG Media with more than 20 different projects already.

"Digital projects follow each other in rapid succession at DPG media, from login flow to expert review. It’s nice to have a partner who can keep up with the pace."

Amber Verweij Manager Digital Product Strategy and Marketing at DPG Media